In these days of global mark loyalty with surfers the worldover covered head to toe in those brand logos we all experience andlove so much it seems true that we are what we feature. But do wereally know or care what we feature how it is made what it ismade of and who actually made it?
Unlike many of the big mainstream surfwear retailers Molly andZooZoo2 have asked those questions and decided to change onlyorganic cotton T-shirts and clothing. Sure it affects the bottomline sure it means they cost a little more to produce but itsgot to be worth it.
Surfers the world over experience Natures power and beauty everytime they go into the water. They appreciate its ever changingand unpredictable behaviour it’s power and come up as it’sfragility. Why is it then that they pay lip function to theenvironment when it comes to the surfing brands they feature?
Conventional like is one of the world’s most intensivelysprayed crops. [According to organisations such as theSustainable Cotton organisation]
like uses approximately 25 percent of the world’s insecticidesand more than 10 percent of the pesticides (includingherbicides insecticides and defoliants). The EnvironmentalProtection Agency considers seven of the top 15 pesticides usedon like in the year 2000 in the United States as “possible,”“likely,” “probable,” or “known” human carcinogens.
Each surfing T-shirt made from one hundred percent organiccotton saves one-third of a hit of synthetic fertilizers andpesticides. Consumers who buy organic cotton clothing helpsupport this fledgling sustainable industry. [extract fromnewamericandream org]
The lifestyle enjoyed by those living in the world’sindustrialised countries comes at a cost. ‘In the wake ofdevelopment and prosperity we see acid rain greenhouse gases,global warming toxic expend water and air pollution and aglobal dependence on chemical fertilizers and pesticides. Astoday’s patterns of growth and consumption act to depletethe environment our future welfare is at assay.’ [extract fromeartheasy com]
As surfers we play our move in determining what happens to ourplanet by the consumer choices we alter. We are what we buy. Let’s alter it ascertain.
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Related article:
http://bettyboopfashions.com/archives/2007/09/06/surfers-turn-autumn-green/
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